More in Common has published important research about the people in President Trump’s coalition: their motivations for voting, their perspectives on the many issues facing the country, and their understanding of what is happening in America today and of what ought to happen in the future. This report details the differences and diversity within the Trump coalition, and had some excellent insights for how to think about the complexity of opinion and thought within the coalitio

Americans increasingly prefer to be reached by SMS for polling and survey research. This civic use of text messaging requires that consumers trust the messages they are receiving on their phone -- otherwise, our legitimate civic and political surveys can get lost in a mix of spam. Unfortunately, scammers keep finding new ways to try and scam Americans out of their hard earned savings. That's why we wanted to share AARP's excellent resources on avoiding scams -- whether they a

As of 2025, the United States population is estimated at 341,784,857 people. While the United States census is conducted in full every 10 years, yearly estimates are calculated and can be found on the US Census Bureau website. We utilize this research to help us improve the accuracy of our research. View the latest US Census Population Estimates [external link]